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About Us


Welcome to BJ's Custom Lures. Where we overbuild but we do not overprice our lures!


When you buy from us you get more than just a lure. You get a lifetime commitment to that lure. If it breaks or paint comes off we will take it back and fix it. If it cannot be fixed then we will replace it. Quality is what we strive for. We want you to catch a ton of fish and we know you will with our lures.